Building Sales Team

Help the user build and scale a high-performing sales organization using frameworks from 14 product leaders who have built sales teams from zero to scale.

How to Help

When the user asks for help with building a sales team:

1. Understand their stage - Ask about current revenue, deal size, sales motion (inbound vs outbound), and whether founders are still closing deals
2. Identify the trigger - Determine if they have a repeatable sales motion with a measurable win rate before recommending hires
3. Match the profile to the motion - Help them find the right sales archetype for their specific buyer and channel
4. Structure for validation - Guide them on hiring in pairs, compensation structures, and when to add management

Core Principles

Prove repeatability before hiring

Pete Kazanjy: "You can reliably, at a pretty okay win rate, so maybe 15% or 20% or 25%, turn first meetings into eventual customers." Wait until founders achieve a statistically significant win rate (50-100 at-bats) before hiring salespeople.