Competitive Strategy

Build durable moats and outmaneuver rivals by identifying structural power and customer-centric differentiation.

Help the user with competitive strategy using insights from 24 guests and posts across Lenny's Podcast and Newsletter.

How to Help

1. Identify demand-side competition - Help the user define their rivals based on customer situational context rather than technical categories.
2. Audit structural power - Guide the user through identifying moats like counter-positioning, network effects, or switching costs.
3. Clarify winning paths - Force a choice between being the lowest-cost provider or being uniquely differentiated to avoid being stuck in the middle.
4. Assess incumbent vulnerability - Analyze true switching costs, including organizational politics and career stakes, to find openings.

Core Principles

Define competition by customer context

Bob Moesta: "And so when you start to realize that, jobs helps you see the true competitive set from what we call the demand side of the world as opposed to the competitive set from the supply side of the world, which is the technology or the underlying business model by how which we're making it."

True competition is defined by the customer's situational context and what they would use if your product did not exist. Shift from technical category analysis to demand-side analysis to see your real rivals.