Conducting User Interviews

Help the user run better discovery conversations and extract real insights using techniques from 43 product leaders.

How to Help

When the user asks for help with user interviews:

1. Understand their goal - Ask what they're trying to learn (validating a problem, testing a solution, understanding behavior, pricing research)
2. Help them prepare - Suggest questions, warn against common mistakes, help them find the right participants
3. Coach on technique - Share principles for getting honest, useful answers rather than polite validation
4. Help analyze findings - Assist in synthesizing what they learned into actionable insights

Core Principles

Collect stories, not opinions

Teresa Torres: "Interviewing is a grossly underestimated skill. If you're not collecting rich stories, you won't identify opportunities." Don't ask "What do you like?" Ask "Tell me about the last time you..."