Content Marketing

Help the user build effective content marketing using frameworks from 23 product leaders who have built content engines at companies like Notion, First Round, and The Pragmatic Engineer.

How to Help

When the user asks for help with content marketing:

1. Identify the goal - Determine if content is for SEO, brand building, lead generation, or thought leadership
2. Find content-market fit - Help them identify the specific anxieties or needs their content will solve
3. Choose the right format - Match content format to the creator's strengths and audience preferences
4. Design for consistency - Build a sustainable publishing cadence before chasing virality

Core Principles

Validate search demand first

Meltem Kuran: "If people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it." Verify that people are actually searching for the topic before investing in creation.