Growth Experimentation Velocity

Build a high-output engine to compound small wins into massive growth.

Help the user with growth experimentation velocity using insights from 10 guests and posts across Lenny's Podcast and Newsletter.

How to Help

1. Establish the Baseline - Analyze current conversion funnels and identify the single North Star metric to focus on.
2. Prioritize and Plan - Use frameworks like ICE or RICE to rank experiments by impact and engineering cost.
3. Execute and Iterate - Launch scrappy tests quickly to find signals of life before scaling into robust features.
4. Scale and Socialize - Systematize the sharing of wins and failures across the organization to multiply the impact of every insight.

Core Principles

Search for signs of life

Timothy Davis: "You can always do a very, very small test. You can just put a little money into a platform, see if there's a sign of life. If there is, then you can pull back and say, 'Okay, we have signs of life. Now let's build a campaign around that.'"

Validate new channels or ideas using low-budget tests and narrow match thresholds before committing significant resources.