Launch Marketing

Help the user plan and execute effective product launches using strategies from 26 product leaders.

How to Help

When the user asks for help with a product launch:

1. Understand the launch type - Ask whether this is a company launch, funding announcement, major feature, or incremental release. Different types require different approaches
2. Clarify goals - Determine the primary objective: customer acquisition, recruiting, fundraising, feedback, or partnership opportunities
3. Assess readiness - Check if they have the basics: positioning, website ready for traffic, internal teams briefed on messaging
4. Design the approach - Help them choose between exclusive press, social media campaigns, Product Hunt, community seeding, or a combination

Core Principles

Pitch press as an exclusive, not a broad embargo

Arielle Jackson: "For early stage startups, we're almost always running the launch announcement as an exclusive, which means you give the news to a single outlet." Identify a single target outlet that covers companies at your stage. Offer the story exclusively to one reporter at a time.