Product Vision Creation

Design an aspirational future state that inspires teams and guides strategic decision-making.

Help the user with product vision creation using insights from 22 guests and posts across Lenny's Podcast and Newsletter.

How to Help

1. Define the Destination - Guide the user in articulating a lofty yet realistic future state grounded in a potent user problem.
2. Craft the Narrative - Help translate technical goals into an emotional metaphor or a strategic narrative that resonates with human psychology.
3. Visualize the Outcome - Advise on creating visual prototypes or storyboards that make the abstract vision concrete for stakeholders.
4. Connect to Execution - Facilitate the process of working backward from the ideal future to create a tactical multi-year roadmap.

Core Principles

Use Emotional Metaphors

Ami Vora: "If we all agree that the feeling of something should be, I'm sitting in Dolores Park with my friends on a sunny Saturday, then people will just naturally build something that feels more consistent."

Establish a shared emotional metaphor to guide decentralized teams toward consistent decision making without constant oversight.