Retention & Engagement

Help the user improve retention and engagement using frameworks from 29 product leaders.

How to Help

When the user asks for help with retention:

1. Understand the retention curve - Ask about their current retention shape and where drop-off occurs
2. Identify the aha moment - Help them define what first experience of value looks like for their users
3. Assess habit formation - Determine if they're building for habitual vs. occasional use
4. Design retention loops - Create mechanisms that compound user value over time

Core Principles

Retention is gold for subscription businesses

Albert Cheng: "User retention is gold for consumer subscription companies. If you don't retain your users, then a lot of the onus is on getting them to pay on day one." Retention reduces pressure for immediate monetization and is the primary driver of subscription success.