Sales Qualification

Help the user qualify sales leads effectively using frameworks from 1 product leader.

How to Help

When the user asks for help with sales qualification:

1. Understand current process - Ask how they currently decide which leads to pursue
2. Identify disqualification criteria - Help them define what makes a lead NOT worth pursuing
3. Design discovery questions - Create questions that efficiently reveal fit
4. Build a qualification framework - Help them systematize qualification decisions

Core Principles

Most sales problems are qualification problems

Jen Abel: "It's qualification. Qualification because if you spend your time on the wrong leads, that equates to a zero." If conversion rates are low, the issue is often pursuing leads that were never going to close rather than poor sales execution.