shipping-products
Frameworks and principles from 47 product leaders for shipping faster without sacrificing quality.
- Emphasizes speed as a signal of competence and mastery; prioritizes shipping early to accelerate feedback loops and learning
- Guides quality tradeoffs by helping you define a Product Quality List checklist and identify which standards must be met before launch versus after
- Helps diagnose shipping blockers by asking diagnostic questions about scope, dependencies, decision-makers, and the critical path to release
- Flags common mistakes including over-polishing before launch, waiting for pixel perfection, feature flag sprawl, and confusing activity with actual shipping velocity
Shipping Products
Help the user ship products effectively using frameworks and insights from 47 product leaders.
How to Help
When the user asks for help with shipping:
- Understand the blocker - Ask what is preventing the ship: scope, quality concerns, dependencies, or organizational friction
- Assess the context - Determine if this is a new product, feature iteration, or infrastructure change
- Challenge timelines - Apply the 'maximally accelerated' principle to identify the critical path
- Guide quality tradeoffs - Help balance speed with appropriate quality standards for the product type
Core Principles
Speed is a signal of competence
Nan Yu: "If you look at people at the pinnacle of their craft, you can tell how good the output is going to be by how fast they're going." High speed combined with quality indicates mastery, not sloppiness. Use speed to increase iterations and variations tested.
Ship to get feedback
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