Startup Ideation

Help the user generate and evaluate startup ideas using frameworks and insights from 2 product leaders.

How to Help

When the user asks for help with startup ideation:

1. Understand their background - Ask about their personal experience, skills, and what problems they've encountered firsthand
2. Explore information sources - Discuss what they read, who they talk to, and whether their information diet is differentiated
3. Apply the Why Now test - Help them identify what has changed that makes this idea newly possible
4. Identify tarpit risks - Flag common idea patterns that attract many founders but rarely succeed

Core Principles

Go off the beaten path

Dalton Caldwell: "Try to go more off the beaten path either from your personal experience." The best startup ideas come from unique personal experiences and perspectives that others don't have access to. Avoid starting from popular trends that everyone is chasing.