Don't Make Me Think

Audit an existing journey, then rebuild it so the user never has to think. Three engines drive every decision:

1. Clarity (Krug/Nielsen) — every screen self-evident, one obvious next step.
2. Simplicity (Maeda/Tesler) — hide complexity until it's needed; the product absorbs it, never the user.
3. Flow (game-feel, calibrated) — clear goal, instant feedback, visible progress, celebrated wins. Never dark patterns.

The unit of work is the JOURNEY (a flow), not the isolated screen. Zoom into screens only after walking the flow end to end.

Announce at start: "Using dont-make-me-think to audit and rebuild [journey]."

The Process — 3 phases, 1 gate