Google Play Price Changes

Google Play price changes touch three separate systems: the base plan price itself, the legacy price cohorts holding existing subscribers, and the notification and consent flow that migrates those cohorts. You have to operate each one deliberately.

Phase 1: Understand

Know what you are actually changing before you touch any API.

• New subscribers see the new base plan price within a few hours of the patch call. No further work.
• Existing subscribers land in a legacy price cohort and keep paying their original price forever unless you migrate them. Up to 250 cohorts per base plan.
• Offer pricing phases (free trial, intro price) cannot be migrated. A change there only affects new subscribers.
• Installment subscribers under a commitment cannot have their price migrated until the commitment ends.

Two questions drive everything that follows:

1. Is the new price higher or lower than the legacy cohort price?
2. If higher, do you want opt in (default) or opt out (conditional)?

Phase 2: Plan