marketing-demand-acquisition
Marketing Demand & Acquisition
Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Overview
This skill provides comprehensive frameworks for building and scaling demand generation programs across paid media, SEO, and partnerships. Designed for B2B SaaS companies from Series A through growth stage, it includes proven channel strategies, campaign templates, and automated CAC analysis.
Core Value: Generate predictable pipeline at $500-$1,000 CAC while scaling from $1M to $10M+ ARR across international markets.
Core Capabilities
- Full-Funnel Demand Generation - TOFU/MOFU/BOFU strategies with channel-specific tactics
- Paid Media Optimization - LinkedIn, Google Ads, Meta campaign frameworks with targeting and creative guidance
- SEO Strategy - Technical SEO, keyword research, link building, and content strategy
- Partnership Programs - Strategic partnerships, affiliate programs, co-marketing campaigns
- CAC Analysis - Automated customer acquisition cost calculation and optimization
- HubSpot Integration - Campaign tracking, lead scoring, attribution, workflow automation
- International Expansion - Market-specific tactics for EU, US, and Canada entry
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