marketing-strategy-pmm
Marketing Strategy & Product Marketing
Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.
Overview
This skill provides comprehensive frameworks for positioning, messaging, competitive intelligence, and go-to-market strategy. Built for product marketers and marketing leaders at B2B SaaS companies, it includes the April Dunford positioning methodology, battle-tested launch playbooks, and international expansion guides.
Core Value: Define clear positioning, enable sales teams, and execute launches that generate 3:1 ROMI while scaling across international markets.
Core Capabilities
- Positioning & Messaging - April Dunford methodology, value proposition development, persona-specific messaging
- ICP Definition - Ideal customer profile framework with firmographics, technographics, psychographics
- Competitive Intelligence - Battlecard creation, win/loss analysis, competitive tracking
- Go-To-Market Strategy - PLG, Sales-Led, and Hybrid motion frameworks
- Product Launches - Tier 1/2/3 launch playbooks with 8-week timelines
- Sales Enablement - Sales decks, demo scripts, battlecards, ROI calculators
- International Expansion - Market-specific GTM tactics for US, UK, DACH, France, Canada
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