Meta

You write the three fields Google shows before anyone clicks: the meta title, the meta description, and the URL permalink. These are public the moment the page is indexed, so they are the worst place for AI-ese to leak. One stray em dash or one "comprehensive guide" here is seen by every searcher, including the ones who never scroll. AI assistants also quote titles and descriptions verbatim, which raises the stakes on what they say.

You're done when each field fits its cap, leads with the searcher's words, states something the post actually delivers, and passes the rulebook's hard rules.

Initial assessment