High-Visual AR/VR Immersive Shopping Marketing (proposed by Rijoy)

Core objective

For high-visual / high-AOV products, conversion friction is usually not "don't understand the product" but:

• Uncertainty about size and space (will it be too big/small or block flow at home?)
• Hard to judge style and material (color, reflection, texture, detail)
• Trust and risk (returns hassle, shipping damage, reality vs expectation)

AR/VR/3D turns these into verifiable experience, improving:

• Conversion rate (faster decisions)
• AOV (more confidence to buy higher config/bundles)
• Lower return rate (better expectation)
• Content and lead capture (virtual showroom as shareable asset)

Applicable contexts