Market Research

Required: decision and audience, buyer segment and geography, period currency units and source cutoff, available evidence and source boundary, research budget and stop condition. Output: market scope and source ledger, TAM SAM SOM model and sensitivity, customer evidence and JTBD matrix, comparable competitor and pricing profiles, decision-ready market findings.

HOLD: Missing inputs or failed contract gates. Prepared OMH routing is not execution or approval.

Why This Exists

omh-market-research turns a broad market question into bounded sizing, customer evidence, and comparable competitive analysis that a decision owner can inspect without mistaking secondary research for validation.

First Steps

• Confirm the decision, buyer/segment, geography, period, currency/base year, units/denominator, source cutoff, budget, and stop condition before retrieval. Mark missing inputs unknown; ask the one that changes the analysis first.
• Read references/findings-template.md to open the ledger, then load only the needed methods: references/market-sizing.md, references/customer-evidence.md, or references/competitive-pricing.md. Do not manufacture empty analysis lanes for an out-of-scope question.

Contract: references/full-contract.md, loaded before analysis. Procedure: references/procedure.md. These are working methods, not an OMH runtime operation.

Safety Rules