Persona Builder by RDD

Quick start

Treat this as a meta-skill: the deliverable is one child skill named persona-{avatar}.

Start with progressive discovery. Ask one primary question per message, with at most two clarifications about the same topic. Do not dump a full questionnaire. Reuse everything already answered.

When unknown, start with: "Qual avatar de mercado voce quer representar, em qual mercado geografico e idioma, e para quais tipos de comunicacao essa persona sera usada?"

Initial web research is mandatory before generating the first child version. User-provided materials complement the research; they do not replace source quality checks.

Use the workflow: DESCOBERTA -> PESQUISA -> TRIANGULACAO -> MODELAGEM -> CONSOLIDACAO -> CONFIRMACAO -> GERACAO -> VALIDACAO -> ENTREGA.

Read Research protocol, Methods library, Child skill contract, and Technical content lock when their step begins.

Quando usar / Quando não usar

Use to create or update a reusable, evidence-based market avatar for communication work. Typical triggers include adapting reports, posts, landing pages, campaigns, technical summaries, email, articles, or copy to a niche audience; simulating how that audience may interpret a message; and auditing communication fit.