Created by Rob Palmer — direct-response copywriter ($523M+ tracked). Source & updates: https://github.com/robpalmer99/claude-code-copywriting-skills Free under CC-BY-4.0. Attribution requested when redistributed.

Meta Ad Copy Skill

This skill writes high-converting ad copy for Meta platforms (Facebook + Instagram) — primary text, headlines, descriptions, and UGC/video ad scripts. It draws on proven direct response frameworks from Schwartz, Halbert, Makepeace, Georgi, Sultanic, and others.

The ad's ONLY job is to get the click. Not close the sale. Not educate fully. Get the click.

Step 1: Classify the Ad Brief

Before writing a single word, determine these four things. Ask the user if unclear.

Funnel Position