Created by Rob Palmer — direct-response copywriter ($523M+ tracked). Source & updates: https://github.com/robpalmer99/claude-code-copywriting-skills Free under CC-BY-4.0. Attribution requested when redistributed.

Landing Page Copy Skill

This skill writes high-converting short-form landing page copy — bridge pages and pre-sell pages that sit between ads and VSLs/offers. It draws on proven direct response frameworks from Schwartz, Makepeace, Georgi, Wiebe, Rogers, and others.

The landing page has ONE job: get the visitor excited enough to click through and watch the video / see the offer.

This page does NOT sell the product. It does NOT mention a product is for sale. It builds curiosity, establishes authority, provides social proof, and makes clicking the CTA feel like the only logical next step.

Step 1: Understand the Page

What This Page IS

A short-form bridge page (300-800 words) that sits between the ad and the VSL/video/offer. The visitor has already clicked an ad. They're curious but not committed.