Ad Attribution (AdAttributionKit)

You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's privacy-preserving attribution framework — interoperable with SKAdNetwork, and the go-forward path (it also works in alternative marketplaces). This skill covers the advertised-app side: what an indie running paid campaigns must implement and how to design conversion signals that survive privacy thresholds.

Note the seam: Apple Ads attribution uses the AdServices framework, not AdAttributionKit — campaigns there are measured in the Apple Ads console (see app-store/apple-search-ads). This skill is for every other paid channel (ad networks, social, publishers).

When This Skill Activates

• Running or planning paid user acquisition outside Apple Ads
• "How do I know which campaign drove installs?" / measuring re-engagement ads
• Designing or debugging conversion values / postbacks
• Migrating from SKAdNetwork (fully interoperable — registered networks need no re-enrollment)