Apple Search Ads for Indie Developers

Plan, launch, and optimize Apple Search Ads campaigns that deliver profitable user acquisition for indie apps.

When This Skill Activates

Use this skill when the user:

• Asks about paid user acquisition or running ads for their app
• Mentions "Apple Search Ads", "Search Ads", or "ASA"
• Wants to set up ad campaigns in the App Store
• Asks about keyword bidding, CPT, or CPA optimization
• Needs help with campaign structure or budget allocation
• Wants to understand if paid acquisition makes sense for their app
• Asks how to complement ASO with paid promotion

Pre-Requisite Check: Are You Ready for Ads?

Before recommending any campaign setup, verify these minimum thresholds. Running ads on an unoptimized listing burns money.