SEO vs Ads

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.

Workflow

1. Paid search terms. google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)
2. Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
3. Join on query and bucket:
   • Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
   • Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
   • Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
   • Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
4. Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).