Analytics

Where it breaks. Acquisition, activation, retention.

You need numbers or event descriptions from the founder. Write Last observation.

Process

From repo root:

node scripts/run-state-check.js analytics
node skills/analytics/scripts/funnel.js funnel.json

funnel.json shape: { "steps": [{ "name": "signup", "count": 40 }, { "name": "activated", "count": 8 }] }. Missing counts stay "unknown". Do not invent a textbook funnel they do not measure.