BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)

Adjacent Vendors (7 Triggers)

1. Recently Purchased Adjacent Vendor (Channel Partner) - New tech stack addition
2. Current Customers of Adjacent Vendor (Non-Channel Partner) - Complementary tools
3. In-Cycle with Adjacent Vendor (Channel Partner) - Active evaluation
4. Engaged with Adjacent Vendor's Company Page - Vendor interest
5. Followers of Adjacent Vendor's Company Page - Following adjacent tools
6. Engaged with Adjacent Vendor's Employees - Employee engagement
7. Mutual Connections with Adjacent Vendor's Employees - Shared network

Competitors (9 Triggers)