Cold Email 4-Sequence Framework

Standard 4-email sequence framework for cold outreach.

Email 1 - Trigger-Based Opening

• Observation about their situation + one-line case study
• Soft CTA (question-based)
• Length: 3-4 sentences BTL, 2-3 sentences ATL

Email 2 - Pain/Main KPI Focus

• Address primary pain point
• Connect to key metric they care about

Email 3 - Someone Else's Responsibilities

• Delegation ask ("who handles X?")
• Opens thread to correct person