Company Event Signals

Company events are firmographic triggers from the signal taxonomy (Category V). They indicate organizational change, new priorities, and buying windows. These include M&A activity, geographic expansion, product launches, leadership changes, and public market events.

Reference Files

• Read {SKILL_BASE}/resources/signal-taxonomy.md for Category V: Firmographic Triggers (15 triggers)
• Read {SKILL_BASE}/resources/buying-signals.md for expansion signal (#5 by purchase correlation)

15 Firmographic Triggers

Financial Events

1. IPO - Major transformation, compliance needs, new reporting requirements
2. Funding raised - See funding sub-skill for detailed playbook
3. Financial reports released - Public data on priorities and challenges