Content Engagement Signals

Content engagement signals span INBOUND and POSTBOUND categories in the taxonomy. They reveal brand awareness, category interest, and research activity. LinkedIn engagement = 30 points (Tier 2). Webinar attendance = 25 points. These are warm prospects who already know you.

Reference Files

• Read {SKILL_BASE}/resources/signal-taxonomy.md for INBOUND triggers 1-30 (content, events, social engagement)
• Read {SKILL_BASE}/resources/examples/signal-campaigns/gtm-plays.md for Play 11 (Inbound Followers)

Content Signal Types