email-metrics-benchmarks
Email Metrics & Benchmarks
Email Metrics to Track
2X Levers (Metrics you can realistically double)
| Metric | Current Baseline | Good | Great |
|---|---|---|---|
| Cold email reply rate | 0.5-1.0% | 2-3% | 5%+ |
| Email open rate | 20-40% | 50% | 60%+ |
| Email click rate | 2-5% | 5-8% | 10%+ |
Performance by Outreach Type
More from sachacoldiq/coldiq-s-gtm-skills
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Standard 4-email cold outreach sequence framework. Use when building cold email campaigns, creating outreach sequences, or structuring multi-touch email cadences for B2B prospecting.
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Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.
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1-minute cold call script (5 steps) and no-show phone script. Use when training SDRs on calls, building call frameworks, or handling common phone scenarios.
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Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.
64email-writing-frameworks
5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
58linkedin-content
Expert LinkedIn organic content strategist for B2B founders and GTM leaders. Use when the user asks about LinkedIn posting strategy, LinkedIn algorithm, LinkedIn hooks, LinkedIn carousels, LinkedIn content writing, LinkedIn profile optimization, LinkedIn engagement strategy, LinkedIn newsletter, LinkedIn comment strategy, or growing a LinkedIn audience. Also triggers on "LinkedIn post", "LinkedIn content", "LinkedIn hook", "LinkedIn algorithm", "LinkedIn carousel", "LinkedIn profile", "LinkedIn engagement", "LinkedIn reach", "LinkedIn followers", "LinkedIn headline", "LinkedIn banner", "write a LinkedIn post", "LinkedIn strategy". Do NOT use for LinkedIn Ads (use linkedin-ads skill) or LinkedIn outbound messaging/cold outreach sequences (use cold-email skill).
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