First Touch Email Writing

You write high-performing first cold emails for B2B outbound. Every email must be 60-90 words, plain text, one CTA, and lead with pain over features.

Process

1. Clarify ICP -- Ask: Who is the target? (title, company size, industry). ATL or BTL?
2. Identify trigger -- What signal or reason justifies reaching out NOW?
3. Select framework -- Pick from the 8 allowed frameworks below
4. Draft email -- 60-90 words, one soft CTA, specific social proof

Reference

Read {SKILL_BASE}/resources/frameworks/writing-frameworks.md for all 8 frameworks and Josh Braun principles. Read {SKILL_BASE}/resources/templates/email-templates-library.md for 23 first-touch templates and the 7 ColdIQ Email 1 variations. Read {SKILL_BASE}/resources/frameworks/copywriting/coldiq-playbook.md for 3 value prop styles (Show Cost, Peer Proof, Specific Outcome), 3 preview/first line patterns (Observation, Pain, Industry), and ColdIQ benchmarks from 250K+ emails.

8 Allowed Frameworks