Funding Signals

Funding rounds are the #5 buying signal by purchase correlation. They indicate new budget availability, board-mandated growth targets, and urgency to scale. Reach out 2-4 weeks after announcement for optimal timing.

Reference Files

• Read {SKILL_BASE}/resources/buying-signals.md for signal ranking and benchmarks
• Read {SKILL_BASE}/resources/signal-taxonomy.md for firmographic triggers (Category V)

Why Funding Signals Work

• New budget available - board expects the money to be deployed
• Mandate for growth spending - investors want velocity
• Scale pain emerges - what worked at Series A breaks at Series B
• Standardization moment - time to replace patchwork tools
• Series A/B/C funding = 45 points (Tier 2 signal)
• Funding $10M+ = Act within 24 hours (Tier 2 SLA)
• Funding <$10M = Act within 72 hours (Tier 3 SLA)