gtm-philosophy
Core GTM Philosophy
Fundamental Principles
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Scale what top performers do - Study best reps, systematize their approach
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Diagnose before prescribing - BIPSY framework: Behaviors, Individual, Process, Skill, You
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Signal-based outreach = 3-4x higher contract values
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You can't burn your TAM - Re-engage with new angles
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Lead with pain, not features - HockeyStack approach: "Do you have problems tying brand awareness to revenue?"
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Segment and convert, don't over-personalize - Gorgias went from 200 sequences to 10 modular ones
Multi-Channel Coordination
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Standard 4-email cold outreach sequence framework. Use when building cold email campaigns, creating outreach sequences, or structuring multi-touch email cadences for B2B prospecting.
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Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.
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1-minute cold call script (5 steps) and no-show phone script. Use when training SDRs on calls, building call frameworks, or handling common phone scenarios.
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Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.
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5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
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