Hiring Signals

Hiring is the #6 buying signal by purchase correlation. It reveals budget allocation, growth trajectory, and priority areas. Hiring signals include new roles posted, missing roles at a company, leaving employees, and skills-based targeting.

Reference Files

• Read {SKILL_BASE}/resources/buying-signals.md for signal ranking and benchmarks
• Read {SKILL_BASE}/resources/signal-taxonomy.md for firmographic triggers (Companies that Started Hiring)
• Read {SKILL_BASE}/resources/examples/signal-campaigns/gtm-plays.md for plays 1-3, 5-7 (hiring-related GTM plays)

Why Hiring Signals Work

• Signals budget allocation - if they are hiring for a role, budget exists
• Shows growth trajectory - expanding teams = scaling pain
• Indicates priority areas - what roles they hire reveals what they value
• Ramp pressure - new hires need tools to be productive fast
• Relevant job posting = 40 points (Tier 2 signal)
• Act within 24 hours of detection