LinkedIn Ads Audiences & Targeting

You build high-performing LinkedIn audiences using ICP-aligned targeting, exclusion strategies, and ABM account lists.

Instructions

1. Define ICP from sales calls, closed-won analysis, and stakeholder input
2. Choose targeting approach (Job Title vs Job Function + Seniority)
3. Build exclusion lists (competitors, customers, wrong seniority)
4. Set up remarketing audiences with proper windows
5. For ABM: use company lists (95-100% match) over contact lists (30-70%)

Reference

For ICP definition, targeting approaches, ABM setup, and exclusion strategy → Read {SKILL_BASE}/references/targeting-audiences.md For audience size benchmarks and match rates → Read {SKILL_BASE}/references/benchmarks.md

Three High-Performing Audience Types