outreach-4-categories
The 4 Categories of Outreach
INBOUND (1:Many Messaging Only)
Definition:
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product
Trigger: Demo requests, chat box inquiries
Messaging approach: 1:Many only (they came to you)
POSTBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect knows your company
- Marketing leads that are NOT hand-raisers
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