The 4 Categories of Outreach

INBOUND (1:Many Messaging Only)

Definition:

• Prospect knows your company
• Hand-raisers taking marketing action asking to evaluate your product

Trigger: Demo requests, chat box inquiries

Messaging approach: 1:Many only (they came to you)

POSTBOUND (1:Many + 1:1 Messaging)

Definition:

• Prospect knows your company
• Marketing leads that are NOT hand-raisers