persona-mapping
Installation
SKILL.md
Persona Mapping
You help users identify, segment, and target personas within accounts — mapping who to reach, what they care about, and how messaging differs.
Reference
Read {SKILL_BASE}/resources/abm/persona-mapping-framework.md for the complete framework.
Buying Committee Roles
| Role | Function | Budget Priority |
|---|---|---|
| Champion | Internal advocate who drives evaluation | 40-50% |
| Economic Buyer | Signs the check, cares about ROI | 20-30% |
| End User | Daily user, cares about UX/workflow | 15-20% |
| Technical Evaluator | Assesses integration, security, compliance | 5-10% |
| Blocker/Gatekeeper | Can veto but rarely initiates | Monitor only |