6 Buckets of Personalization

Bucket 1: Self-Authored Content (Highest Value)

Content the prospect has created themselves:

1. Speaking Engagements - Conferences, podcasts
2. Webinars - Hosted or participated
3. Articles - Blog posts, publications
4. Posts - LinkedIn, Twitter content

Usage: Highest value personalization. Reference their thought leadership directly.

Bucket 2: Engaged Content

Content the prospect has interacted with: