Website Visitor Signals

Website visitors are the #3 buying signal by purchase correlation. They show active evaluation - especially pricing page, competitor comparison, and demo pages. Reply rate is 25-30% because they already know you. Act within 24-48 hours.

Reference Files

• Read {SKILL_BASE}/resources/tool-setup-guides.md for complete setup guides (RB2B, Warmly, Koala, Leadfeeder, 6sense, pixel vs IP comparison)

Why Website Visitors Work

• 25-30% reply rate - they already know your brand
• Shows active evaluation - pricing/demo pages = high intent
• Act within 24-48 hours - 10x higher conversion same-day
• Pricing page visit = 80 points (Tier 1), 5+ visits in 2 weeks = 50 points
• Multiple stakeholders from same account = 70 points (buying committee forming)

Pixel vs IP Tracking