Apple Ads

Use this skill when asked how Apple Ads are delivering (spend, CPI, taps, installs, which keywords / search terms drive volume), when changing the account (bids, budgets, keywords, launches), or when making a keep/kill/scale call on a keyword.

This is a generic version of a system run in production on a real account. Everything structural transfers: the four scripts, the write discipline, the testing slots, the ROAS method. Everything account-specific is marked FILL IN — replace those with your own values and keep them current. The single most important habit: maintain the "Current account state" section at the bottom of this file, and record every change in ledger.md with its reason.

The system in one paragraph