sales-adwake
Adwake Platform Help
Help the user with Adwake — the mobile app user acquisition and advertising platform by Entravision. Adwake is a managed-service platform covering app install campaigns, brand awareness, in-app retargeting, and loyalty/rewards across 100+ markets.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
- What do you need help with?
- A) User acquisition — app install campaigns, CPI/CPA optimization
- B) Branding — app awareness, category leadership
- C) Retargeting — re-engaging lapsed app users, boosting LTV
- D) Loyalty / rewards — Playback Rewards integration
- E) Comparing Adwake with other mobile advertising partners
- F) Campaign reporting and optimization
- G) Something else — describe it
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