sales-b2b-advertising
B2B Account-Based Advertising
Help the user plan and execute account-based B2B advertising campaigns — display, social, retargeting, and connected TV. This skill is tool-agnostic but includes platform-specific guidance for ZoomInfo MarketingOS, Demandbase, 6sense, Terminus (now DemandScience), RollWorks, LinkedIn Ads, and Google Ads (B2B targeting).
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
- What's your advertising goal?
- A) Build awareness at target accounts (top-of-funnel ABM)
- B) Accelerate pipeline — engage accounts already in-cycle
- C) Retarget website visitors who didn't convert
- D) Support outbound campaigns with air cover
- E) Re-engage churned or dormant accounts
- F) Promote content/events to a target account list
- G) Not sure — need a B2B ad strategy
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