B2B Account-Based Advertising

Help the user plan and execute account-based B2B advertising campaigns — display, social, retargeting, and connected TV. This skill is tool-agnostic but includes platform-specific guidance for ZoomInfo MarketingOS, Demandbase, 6sense, Terminus (now DemandScience), RollWorks, LinkedIn Ads, and Google Ads (B2B targeting).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What's your advertising goal?
   • A) Build awareness at target accounts (top-of-funnel ABM)
   • B) Accelerate pipeline — engage accounts already in-cycle
   • C) Retarget website visitors who didn't convert
   • D) Support outbound campaigns with air cover
   • E) Re-engage churned or dormant accounts
   • F) Promote content/events to a target account list
   • G) Not sure — need a B2B ad strategy