CDP Comparison & Selection Strategy

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

1. What's your primary goal?
   • A) Choosing between CDPs (evaluation/comparison)
   • B) Deciding if I even need a CDP
   • C) Planning a CDP implementation
   • D) Unifying customer data across channels
   • E) Activating audiences to ad platforms, email, CRM
   • F) Setting up real-time personalization
   • G) Warehouse-first / composable CDP approach
   • H) Other — describe it