sales-compete
Competitive Displacement Campaigns
Help the user find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. This skill is platform-agnostic but references Apollo.io's technographic and intent data as the primary source. The same frameworks apply to ZoomInfo, G2, BuiltWith, HG Insights, or any technographic/intent provider.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
- Which competitor are you targeting?
- Name the specific competitor (or competitors) whose customers you want to win
- If targeting multiple, rank them — start with one
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