Customer.io Platform Help

Help the user with Customer.io platform questions — from behavior-triggered journeys and campaigns through transactional messaging, segmentation, multi-channel delivery (email, SMS, push, in-app, WhatsApp), Data Pipelines, Custom Objects, Ad Audience Sync, and analytics. Customer.io is a customer engagement and marketing automation platform for data-driven, event-based messaging across the entire customer lifecycle. Founded in 2012 by Colin Nederkoorn and John Allison, Customer.io serves 9,000+ brands with $100M+ ARR and differentiates through event-driven automation for product-led companies — while Mailchimp/SendGrid focus on marketing email, Customer.io excels at behavior-triggered messaging (onboarding, activation, retention, re-engagement) with first-party data at the center.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user: