sales-deliverability
Email Deliverability for Outbound Sales
Help the user set up, diagnose, and optimize email deliverability — from domain authentication and warmup through inbox placement, reputation monitoring, and platform-specific configuration. This skill is tool-agnostic and covers Apollo, Mailshake, Salesloft, Lemlist, Yesware, Mixmax, Reply.io, Woodpecker, Hunter.io, Tomba, Prospeo, Seamless.AI, SafetyMails, and standalone tools.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
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Routes any sales, marketing, or GTM objective to the right specialized skill. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent signals, content, coaching, CRO, SEO, launch directories, newsletters, email marketing, SMS, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate programs, loyalty, digital products, memberships, webinars, checkout optimization, and platform-specific help across sales and marketing tools. Use when you have a sales or marketing question and are not sure which skill to use. Do NOT use to solve problems directly — this skill only routes.
109sales-prospect-list
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Builds and optimize sales funnels — strategy, structure, conversion optimization, A/B testing, and analytics. Use when your funnel isn't converting, you need to build a funnel from scratch but don't know the right structure, upsell/downsell flow is leaving money on the table, you're not sure which funnel builder to use, or a launch needs a funnel strategy. Do NOT use for email marketing sequences (use /sales-email-marketing), checkout-specific optimization (use /sales-checkout), or webinar funnels (use /sales-webinar). For Groove-specific help, use /sales-groove. For SWAI-specific help, use /sales-swai.
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72sales-enrich
Enriches contacts and companies with verified emails, phones, and firmographic data — single-record, batch, and waterfall enrichment with credit optimization. Use when contact data is missing emails or phones, lead records are incomplete or outdated, enrichment credits are burning too fast, you need to enrich a batch of leads before a campaign, or a single enrichment provider isn't catching enough data. Do NOT use for building new prospect lists from scratch (use /sales-prospect-list), interpreting buying signals (use /sales-intent), CRM data hygiene and deduplication (use /sales-data-hygiene), ZoomInfo-specific enrichment config (use /sales-zoominfo), Clearbit/Breeze Intelligence platform help (use /sales-clearbit), RB2B platform help (use /sales-rb2b), 6sense platform help (use /sales-6sense), general Apollo platform help (use /sales-apollo), Clay platform help (use /sales-clay), or LeadMagic platform help (use /sales-leadmagic).
70sales-lead-score
Designs, weight, and tune a lead scoring model for your sales funnel. Use when scores don't predict conversion, MQL/SQL threshold feels arbitrary, reps ignoring lead scores because they're inaccurate, too many unqualified leads passing to sales, or not sure which signals actually matter. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).
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