Hyperlocal Field-Sales Strategy

This skill is tool-agnostic. It covers how to plan, target, pitch, and follow up on door-to-door / territory / route-based outbound to cash-heavy local SMBs — the kind that don't show up in Apollo and don't reply to cold email.

Step 1 — Gather context

If references/learnings.md exists, read it first.

1. What's the motion?

   • A) Single-corridor pilot (one street, one neighborhood)
   • B) Multi-corridor in one city
   • C) Multi-city / multi-rep expansion
   • D) Just building the first target list

2. What's the SMB vertical? (restaurants, gas stations, convenience stores, salons, gyms, contractors, HVAC, lawn care, mobile detailing, courier — drives the right pitch and objection framework)

3. What's the local-data source you've tried? (Google Maps, Yelp, Foursquare, an LLM, paid scrapers, or nothing yet)

4. Are you the founder doing the canvassing yourself, or building a rep team? (drives platform selection)