sales-houseofmarketers
House of Marketers Platform Help
Helps the user evaluate and work with House of Marketers (HoM) — the TikTok-focused marketing agency built by early TikTok employees, offering influencer campaigns, paid ads, content creation, strategy, and business profile growth.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
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Routes any sales, marketing, or GTM objective to the right specialized skill. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent signals, content, coaching, CRO, SEO, launch directories, newsletters, email marketing, SMS, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate programs, loyalty, digital products, memberships, webinars, checkout optimization, and platform-specific help across sales and marketing tools. Use when you have a sales or marketing question and are not sure which skill to use. Do NOT use to solve problems directly — this skill only routes.
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Reviews sales calls, extract coaching insights, and score against MEDDPICC/SPIN/Challenger. Use when a rep lost a deal and you want to understand why, call went sideways and need to debrief, not sure if rep is qualifying properly, need to pull action items from a recorded call, rep talking too much and not listening, or need to give structured feedback on a call. Do NOT use for prepping discovery questions (use /sales-discovery), general objection handling strategy (use /sales-objection), or deal-level risk analysis (use /sales-deal-inspect).
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Enriches contacts and companies with verified emails, phones, and firmographic data — single-record, batch, and waterfall enrichment with credit optimization. Use when contact data is missing emails or phones, lead records are incomplete or outdated, enrichment credits are burning too fast, you need to enrich a batch of leads before a campaign, or a single enrichment provider isn't catching enough data. Do NOT use for building new prospect lists from scratch (use /sales-prospect-list), interpreting buying signals (use /sales-intent), CRM data hygiene and deduplication (use /sales-data-hygiene), ZoomInfo-specific enrichment config (use /sales-zoominfo), Clearbit/Breeze Intelligence platform help (use /sales-clearbit), RB2B platform help (use /sales-rb2b), 6sense platform help (use /sales-6sense), general Apollo platform help (use /sales-apollo), Clay platform help (use /sales-clay), or LeadMagic platform help (use /sales-leadmagic).
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