Design a Lead Scoring Model

Help the user design, weight, and tune a lead scoring model — from defining scoring dimensions and assigning point values through setting MQL/SQL thresholds and implementing in their tools. This skill is tool-agnostic and applies to any CRM (Salesforce, HubSpot), MAP (Marketo, Pardot), or enrichment provider (Apollo, ZoomInfo, Clearbit).

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you sell?
   • Product/service category
   • Approximate ACV (affects scoring complexity — $5K ACV needs simpler scoring than $100K ACV)