Media Relations & PR Outreach Strategy

Helps the user plan and execute media relations programs — from choosing the right tool and building journalist lists through pitch writing, outreach, coverage tracking, and PR measurement.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What do you need help with?
   • A) Choosing a media relations / journalist database tool
   • B) Building a media list for a specific campaign
   • C) Writing a PR pitch or press release
   • D) Planning a press outreach sequence (timing, follow-ups, embargoes)
   • E) Tracking and reporting on press coverage
   • F) Measuring earned media and PR ROI
   • G) Something else — describe it